JOB TITLE:

Marketing Consultant

LOCATION:

Remote / Hybrid (CPT/Stellenbosch)

ABOUT HYPERCLEAR TECHNOLOGIES:

Hyperclear Technologies is a division of Hyperclear Global Investments, a technology investment holding company headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom.

At Hyperclear Technologies, our portfolio of industry-leading technology companies provides clients with a complementary suite of products and services to increase performance through optimisation. We operate at the forefront of innovation, offering solutions that span cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more.

Why Join Us?

Joining Hyperclear Technologies gives you the unique opportunity to work across a range of exciting and diverse brands in the technology space, including:

Cyberlogic: A managed solutions provider specialising in cyber security, cloud, infrastructure, and business intelligence.
Flokzu: A no-code business process management platform that allows users to automate complex business processes with a simple drag-and-drop interface, serving customers in 70 countries worldwide.
Cogent: A leader in robotic process automation and the only Blue Prism partner in the EMEA region.
Principa: A consulting and analytics business with innovative financial services products designed to foster financial inclusion and access to credit in emerging markets through custom-built decisioning technology.
Kaleidoscope: A boutique organisational design consultancy that equips companies to tackle the challenges of the modern workplace, focusing on new ways of working in a digital era.

Hyperclear Technologies provides a dynamic, forward-thinking environment where you can broaden your horizons and engage with cutting-edge technologies and leading industry thinkers. Our team members are integral to enabling our vision of unlocking human potential through technology, making a tangible impact on businesses and communities worldwide.

By joining Hyperclear Technologies, you are not just joining a company; you are becoming a key player in a growing stable of brands dedicated to innovation, excellence, and making a difference.

Explore the possibilities with us and help drive the future of technology.

PURPOSE OF POSITION:

The Marketing Consultant (Experience and Content Specialist) will play a crucial role in driving strategically aligned events, compelling content creation, and impactful design across the Hyperclear Technologies group. This role is responsible for planning and executing high-value marketing events, crafting engaging marketing copy and sales enablement material, and developing visually compelling designs in line with brand guidelines.

A critical component of this role is managing the handover process between Marketing and Sales/Demand — ensuring that event attendees are nurtured into leads, prospects, and opportunities. This cross-functional role requires strategic thinking, creative execution, and seamless collaboration with sales, demand generation, and marketing team members.

KEY RESPONSIBILITIES:

1. Strategic Event Planning & Execution (30%)

Own the end-to-end event planning and execution process, collaborating with senior team members on strategy while leading the execution independently.
Develop event briefs, define objectives and KPIs, and ensure alignment with overall marketing goals.
Manage event logistics, stakeholder coordination, attendee engagement strategy, and post-event reporting.
Oversee the handover process from event marketing to sales, ensuring prospects are tracked and managed effectively.
Plan, promote, and execute in-person, virtual, and hybrid events, including partner events.
Track event metrics (registrations, attendance, drop-off rates, lead generation impact, and attendee NPS scores) and optimise strategies accordingly.

2. Content Creation and Copywriting (30%)

Craft compelling marketing copy for event invitations, landing pages, social media, email campaigns, and blog content.
Develop sales enablement materials, including presentations, case studies, whitepapers, and brochures.
Research and write industry-relevant thought leadership articles, e-books, and blog posts (technology and B2B focus preferred).
Optimise content for SEO, audience engagement, and lead conversion.
Work collaboratively with internal subject matter experts (SMEs) to develop insightful and high-value content.

3. Graphic Design and Visual Branding (30%)

Independently design marketing assets (event collateral, digital and print materials, PowerPoint templates, and branding elements).
Ensure all materials adhere to brand guidelines and visual identity standards.
Manage the production process for printed materials, ensuring high-quality execution and alignment with print specifications.
Collaborate with external designers/agencies if required for larger projects.
Lead the development of presentation templates and internal documentation to maintain brand consistency.

4. Campaign Execution and Cross-Team Collaboration (10%)

Support marketing campaign execution across events, digital marketing, and content marketing initiatives.
Work closely with Demand Generation and Sales teams to ensure alignment on lead generation, handover processes, and post-event engagement strategies.
Collaborate with the Digital Marketing Lead to ensure content and event marketing strategies are optimised for online engagement.
Maintain structured tracking and reporting processes to evaluate campaign and content effectiveness.

KEY REQUIREMENTS:

Education & Experience:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum of 4-6 years of experience in a marketing role, ideally in a B2B technology-driven industry. Additional B2C experience/exposure is advantageous.
Strong background in event marketing, content creation, and graphic design.
Experience working on multi-channel campaigns, integrating events, digital marketing, and sales enablement.
Experience in marketing automation, CRM platforms, and lead-tracking tools is advantageous.
Familiarity with SEO best practices and writing for SEO is a plus.

Technical and Creative Skills:

Event Planning and Management: Experience in both virtual and in-person events (ranging from intimate partner engagements to mid-size corporate events with up to 250 attendees).
Copywriting and Content Development: Ability to create persuasive, engaging, and technically sound content tailored for B2B audiences.
Graphic Design: Strong proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) with portfolio examples.
Project Management: Strong organisational skills with the ability to manage multiple projects simultaneously.
Analytical Skills: Ability to track event ROI, lead conversion metrics, and content performance to drive strategic improvements.

Collaboration and Communication:

Must be highly collaborative, working closely with Marketing, Sales, Demand Generation, and Leadership Teams.
Ability to work autonomously, taking full ownership of assigned projects while integrating with the broader team.
Strong verbal and written communication skills, with the ability to tailor messaging to different audience personas.

BEHAVIOURAL COMPETENCIES

Relating and Networking
Persuading and Influencing
Presenting and Communication Information
Writing and Reporting
Adapting and Responding to Change
Coping with Pressures and Setbacks
Achieving Personal Work Goals and Objectives

Should you work from home, it is your responsibility to ensure that you have uninterrupted internet connectivity, a stable power supply, and a ‘work-like’ environment at your home location to deliver your best in terms of performance and productivity.